Services marketing : integrating customer focus across the firm
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Bộ sưu tập: Khoa học ứng dụng

ISBN:  0078112109

Ký hiệu phân loại: 658.8 Management of marketing

Thông tin xuất bản: Dubuque :McGraw-Hill Education, 2018, Seventh edition.

Mô tả vật lý: xxviii, 514 pages : , illustrations ; , 27 cm.

Ngôn ngữ:


"This text is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Manufacturing and product-dominant companies that, in the past, have depended on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages"--

Customer services.-- Marketing.-- Service industries -- Marketing.

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