Branding for dummies

• Tác giả: Bill Chiaravalle, Barbara Findlay Schenck
• Ngôn ngữ: eng
• ISBN-10: 111895808X
• ISBN-13: 978-1118958087
• Ký hiệu phân loại: 658.827 Use of brands and trademarks
• Thông tin xuất bản: Hoboken, NJ : John Wiley & Sons, Inc., 2015
• Mô tả vật lý: xii, 368 pages : , illustrations ; , 23 cm.
• Bộ sưu tập: Khoa học ứng dụng
• ID: 100766
• Chủ đề: 1. Advertising; 2. Branding (Marketing); 3. Business names; 4. Product management

Tóm tắt

Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!