Business models for dummies

• Tác giả: Jim Muehlhausen
• Ngôn ngữ: eng
• ISBN-10: 1118547616
• ISBN-13: 978-1118547618
• Ký hiệu phân loại: 658.4012 Executive management
• Thông tin xuất bản: Hoboken, New Jersey : John Wiley & Sons, 2013
• Mô tả vật lý: xvi, 364 pages : , illustrations ; , 24 cm.
• Bộ sưu tập: Khoa học ứng dụng
• ID: 100780
• Chủ đề: 1. Business planning; 2. Strategic planning

Tóm tắt

 Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition
  define a market segment
  locate your company's position in the value chain
  create a revenue generation statement
  identify competitors, complementors, and other network effects
  develop a competitive strategy
  and much more. Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company, Business Models For Dummies has you covered.