Business models for dummies

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Tác giả: Jim Muehlhausen

Ngôn ngữ: eng

ISBN-10: 1118547616

ISBN-13: 978-1118547618

Ký hiệu phân loại: 658.4012 Executive management

Thông tin xuất bản: Hoboken, New Jersey : John Wiley & Sons, 2013

Mô tả vật lý: xvi, 364 pages : , illustrations ; , 24 cm.

Bộ sưu tập: Khoa học ứng dụng

ID: 100780

 Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition
  define a market segment
  locate your company's position in the value chain
  create a revenue generation statement
  identify competitors, complementors, and other network effects
  develop a competitive strategy
  and much more. Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company, Business Models For Dummies has you covered.
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