Customer analytics for dummies

• Tác giả: Jeff Sauro
• Ngôn ngữ: eng
• ISBN-10: 1118937597
• ISBN-13: 978-1118937594
• Ký hiệu phân loại: 658.8 Management of marketing
• Thông tin xuất bản: Hoboken, NJ : John Wiley & Sons, Inc., 2015
• Mô tả vật lý: x, 324 pages : , illustrations ; , 24 cm.
• Bộ sưu tập: Khoa học ứng dụng
• ID: 100813
• Chủ đề: 1. Consumer behavior--Data processing; 2. Consumers--Research; 3. Data mining; 4. Marketing research

Tóm tắt

Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.