Business innovation for dummies

• Tác giả: Alexander Hiam
• Ngôn ngữ: eng
• ISBN-10: 0470601744
• ISBN-13: 978-0470601747
• Ký hiệu phân loại: 650.1 Personal success in business
• Thông tin xuất bản: Hoboken, N.J. : Wiley, 2010
• Mô tả vật lý: xx, 357 p. : , ill. ; , 24 cm.
• Bộ sưu tập: Khoa học ứng dụng
• ID: 103398
• Chủ đề: 1. Creative ability in business; 2. Success in business

Tóm tắt

Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities.