Smarter, faster, cheaper : non-boring, fluff-free strategies for marketing and promoting your business

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Tác giả: David Siteman Garland

Ngôn ngữ: eng

ISBN-10: 0470647922

ISBN-13: 978-0470647929

Ký hiệu phân loại: 658.8 Management of marketing

Thông tin xuất bản: Hoboken, N.J. : Wiley, 2011

Mô tả vật lý: xxiv, 230 p. ; , 24 cm.

Bộ sưu tập: Khoa học ứng dụng

ID: 104588

 "Save time and money in building. marketing and promoting your businessWith huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke.Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques.<
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 Draws from author David Siteman Garland's extensive experiences as a successful entrepreneurBased on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and smallStrategies and ideas are easy to understand, digest, and immediately put to useFrom learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Cheaper, Faster will save you time, money, and aggravation whether you're building your tenth business or your first"-- Provided by publisher.
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