American automobile advertising, 1930-1980 : an illustrated history

• Tác giả: Heon Stevenson
• Ngôn ngữ: eng
• ISBN-10: 0786436859
• ISBN-13: 978-0786436859
• Ký hiệu phân loại: 659.19 Advertising specific kinds of organizations, products, services
• Thông tin xuất bản: Jefferson, N.C. : McFarland, 2008
• Mô tả vật lý: x, 267 p., 16 p. of plates : , ill. (some col.) ; , 29 cm.
• Bộ sưu tập: Khoa học ứng dụng
• ID: 106597
• Chủ đề: 1. Advertising--Automobiles--20th century--United States; 2. Automobile industry and trade--History--20th century--United States

Includes bibliographical references (p. 255-257) and index.

Tóm tắt

"This book provides a history of American automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crisis of the 1970s and 1980s. The well illustrated text follows a thematic rather than chronological structure, tracing the development of principal elements in American automobile advertising"--Provided by publisher.