Business Communication Today

• Tác giả: Courtland L.Bovée
• Ngôn ngữ: eng ; chi
• Ký hiệu phân loại: 650.014 Management and auxiliary services
• Thông tin xuất bản: N.J : Prentice - Hall, 1998
• Mô tả vật lý: 730 tr. ; , 26 cm
• Bộ sưu tập: Khoa học ứng dụng
• ID: 1160
• Chủ đề: 1. Geraniales Hume -- Bách khoa từ điển; 2. Kinh doanh -- Giao tiếp

Tóm tắt

PART 1: FOUNDATION OF BUSINESS COMMUNICATION
- Chapter 1: Communicating successfully in an organization
- Chapter 2: Understanding business communication
- Chapter 3: Understanding interculturally
- Chapter 4: Understanding through technologyPART 2: THE WRITING PROCESS
- Chapter 5: Planning business messages
- Chapter 6: Composing business messages
- Chapter 7: Revising business messagesPART 3: LETTER, MEMOS, AND OTHER BRIEF MESSAGES
- Chapter 8: Writing direct requests
- Chapter 9: Writing routine, good-news, and goodwill messages
- Chapter 10: Writing bad-news messages
- Chapter 11: Writing persuasive messagesPART 4: EMPLOYMENT MESSAGES
- Chapter 12: Writing résumés and application letters
- Chapter 13: Interviewing for employment and following upPART 5: REPORT S AND PROPOSALS
- Chapter 14: Using reports and proposals as business tools
- Chapter 15: Planning and researching reports and proposals
- Chapter 16: Developing visual aids
- Chapter 17: Writing reports and proposals
- Chapter 18: Completing formal reports and proposalsPART 6: ORAL COMMUNICATION
- Chapter 19: Listening, interviewing and conducting meetings
- Chapter 20: Giving speeches and oral presentationsPART 7: SPECIAL TOPICS IN BUSINESS COMMUNICATION Component chapter A: Format and layout of business documentsComponent chapter B: Documentation of report sourcesAppendix IAppendix II.