Strategic social media : from marketing to social change

• Tác giả: L. Meghan Mahoney, Tang Tang
• Ngôn ngữ: eng
• ISBN-10: 1118556844
• ISBN-10: 1119259193
• ISBN-13: 978-1118556849
• ISBN-13: 978-1119259190
• Ký hiệu phân loại: 302.3 Social interaction within groups
• Thông tin xuất bản: Chichester, West Sussex, UK : Wiley-Blackwell, 2017.
• Mô tả vật lý: ix, 347 pages : , illustrations ; , 26 cm
• Bộ sưu tập: Xã hội, kinh tế, luật
• ID: 146294
• Chủ đề: 1. Internet marketing; 2. Online social networks; 3. Social marketing; 4. Social media--Marketing; 5. User-generated content; 7. Social media

Includes bibliographical references and index.

Tóm tắt

This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.