Visual marketing : 99 proven ways for small businesses to market with images and design

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Tác giả: Anita Campbell, David Langton

Ngôn ngữ: eng

ISBN-13: 978-1118035672

Ký hiệu phân loại: 658.8 Management of marketing

Thông tin xuất bản: Hoboken, N.J. : Wiley, 2011.

Mô tả vật lý: xix, 236 p. : , ill. ; , 18 x 26 cm.

Bộ sưu tập: Khoa học ứng dụng

ID: 146565

 "Effective creative strategies for business owners or marketers Whether it's on the web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and stunts. In this compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to mom and pops. Anita Campbell, an internationally known small business expert, reaches over 1 million small business owners and stakeholders annually.Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules
  infographics
  HTML emails / e-newsletters
  widgets
  YouTube videos
  flash animation
  social networking campaigns
  websites, weblets, mini-sites
  blogs
  podcasts / MP3s
  projected signage
  PowerPoint / keynote presentations In print solutions may include brochures, flyers
  annual reports
  books
  direct mail, post cards
  newsletters
  invitations
  letters
  press releases
  infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances
  signs
  billboards
  exhibits
  banners
  tent cards
  posters
  plasmas screens
  kiosks
  giveaways: tchotchkes, t-shirts, tote bags, etc.
  floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers"-- Provided by publisher.
Includes bibliographical references (p. 212-222) and index.
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