"Effective creative strategies for business owners or marketers Whether it's on the web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and stunts. In this compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to mom and pops. Anita Campbell, an internationally known small business expert, reaches over 1 million small business owners and stakeholders annually.Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules
infographics
HTML emails / e-newsletters
widgets
YouTube videos
flash animation
social networking campaigns
websites, weblets, mini-sites
blogs
podcasts / MP3s
projected signage
PowerPoint / keynote presentations In print solutions may include brochures, flyers
annual reports
books
direct mail, post cards
newsletters
invitations
letters
press releases
infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances
signs
billboards
exhibits
banners
tent cards
posters
plasmas screens
kiosks
giveaways: tchotchkes, t-shirts, tote bags, etc.
floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers"-- Provided by publisher.
Includes bibliographical references (p. 212-222) and index.