Developing advertising with qualitative market research [electronic resource]

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Tác giả: Judith Wardle

Ngôn ngữ: eng

ISBN-10: 1281362204

ISBN-10: 1412903955

ISBN-10: 184787696X

ISBN-10: 1849208832

ISBN-13: 978-1281362209

ISBN-13: 978-1412903950

ISBN-13: 978-1847876966

ISBN-13: 978-1849208833

Ký hiệu phân loại: 659.1 Advertising

Thông tin xuất bản: London ; Thousand Oaks, Calif. : Sage, 2002.

Mô tả vật lý: 1 online resource (xvi, 135 pages) : , illustrations.

Bộ sưu tập: Khoa học ứng dụng

ID: 146705

With in-depth analysis of nine different cases, several of which have influenced the codes and regulations of corporate behaviour in the UK and America, this book explores the relationship between governance practice and theory. Each case gives readers the scope to analyze a typical situation, its outcomes, who the main actors were and how they behaved. The book underlines that there are sometimes conflicting views as to what 'good' governance is. It will help students clarify their own ideas about why governance fails and what the possible solutions are. Helpful features include: - Sound and complete coverage of related theory -
- Chapter introductions - A concluding chapter that draws together key strands of thinking - Discussion questions This book will be of interest to higher level undergraduates and MSc/MBA students taking courses in corporate governance or related subjects.
Includes bibliographical references (pages 130-132) and index.
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