Technological entrepreneurship : technology-driven vs market-driven innovation

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Tác giả: Ian Chaston

Ngôn ngữ: eng

ISBN-10: 3319458507

ISBN-13: 978-3319458502

Ký hiệu phân loại: 658.421 Entrepreneurial management

Thông tin xuất bản: Cham, Switzerland : Palgrave Macmillan, 2017.

Mô tả vật lý: 1 online resource.

Bộ sưu tập: Khoa học ứng dụng

ID: 146854

This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. The aim of Technological Entrepreneurship is to provide the reader with additional knowledge and understanding of the concepts associated with the exploitation of technological entrepreneurship, and to demonstrate how associated management principles are somewhat different to those utilised in market-driven entrepreneurship. Validation of presented theoretical concepts is achieved through coverage of processes and practices utilised by real world organisations seeking to achieve maximum wealth generation, with specific emphasis on how technological entrepreneurship is the source of disruptive innovation within service sector organisations and how the philosophy is causing fundamental change in the provision of healthcare.
Includes bibliographical references and index.
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