Successful Copywriting [electronic resource] : Learn in a Week, What the Leading Experts Learn in a Lifetime.

• Tác giả: Robert Ashton
• Ngôn ngữ: eng
• ISBN-10: 1444159070
• ISBN-13: 978-1444159073
• Ký hiệu phân loại: 659.132 Advertising in print media
• Thông tin xuất bản: Blacklick : McGraw-Hill Companies, The 2012
• Bộ sưu tập: Khoa học ứng dụng
• ID: 147104
• Chủ đề: 1. Advertising Copy; 2. Business & Economics--Advertising & Promotion

Tóm tắt

The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches the insider secrets you need to know to in order to write brilliant copy.