Anime's media mix : franchising toys and characters in Japan

• Tác giả: Marc Steinberg
• Ngôn ngữ: eng
• ISBN-13: 978-0816675494
• ISBN-13: 978-0816675500
• Ký hiệu phân loại: 381.45791453 Specific products and services
• Thông tin xuất bản: Minneapolis : University of Minnesota Press, 2012
• Mô tả vật lý: xvii, 314 p. ; , 23 cm.
• Bộ sưu tập: Xã hội, kinh tế, luật
• ID: 155403
• Chủ đề: 1. Animated films--History and criticism--Japan; 2. Animated television programs--History and criticism--Japan; 3. Cartoon characters--Japan; 4. Character merchandising--Japan; 5. Character toys--Japan; 6. Comic books, strips, etc--History and criticism--Japan; 7. Comic strip characters--Japan

Includes bibliographical references (p. 261-286) and index.