Gamification by design : implementing game mechanics in web and mobile apps

• Tác giả: Christopher Cunningham, Gabe Zichermann
• Ngôn ngữ: eng
• ISBN-10: 1449397670
• ISBN-13: 978-1449397678
• Ký hiệu phân loại: 006.7 Multimedia systems
• Thông tin xuất bản: Sebastopol, Calif. : O'Reilly Media, 2011.
• Mô tả vật lý: xix, 182 p. : , col. ill. ; , 24 cm.
• Bộ sưu tập: Công nghệ thông tin
• ID: 156091
• Chủ đề: 1. Application software--Development; 2. Gamification; 3. Internet games--Design; 4. Internet games--Psychological aspects; 5. Mobile games--Design; 6. Mobile games--Psychological aspects; 7. Social media--Marketing; 8. Web sites--Design

Tóm tắt

"What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You'll learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment"--P. [4] of cover.