Digital type design for branding : designing letters from their source

• Tác giả: Stephen Boss
• Ngôn ngữ: eng
• ISBN-13: 978-0815365532
• ISBN-13: 978-1498777209
• Ký hiệu phân loại: 686.224 Typefaces
• Thông tin xuất bản: Boca Raton, FL : CRC Press, 2018.
• Mô tả vật lý: pages cm
• Bộ sưu tập: Khoa học ứng dụng
• ID: 156243
• Chủ đề: 1. Branding (Marketing); 2. Type and type-founding--Digital techniques

Includes bibliographical references.

Tóm tắt

"The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs"-- Provided by publisher.