Effects of dynamic capability and marketing strategy on the organizational performance of the banking sector in Makassar, Indonesia

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Tác giả: Syamsul Alam, Hamzah Idris, Muhlis Kanto, Akhmad Muhammadin, Rashila Ramli, Syamsul Ridjal

Ngôn ngữ: eng

Ký hiệu phân loại: 336.598 Public finance

Thông tin xuất bản: 2020

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Bộ sưu tập: Metadata

ID: 164913

Comment: 16 pages, 1 figure, 14 tablesThe dynamic capability and marketing strategy are challenges to the banking sector in Indonesia. This study uses a survey method solving 39 banks in Makassar. Data collection was conducted of questionnaires. The results show that, the dynamic capability has a positive yet insignificant impact on the organizational performance, the marketing strategy has a positive and significant effect on organizational performance and, dynamic capability and marketing strategy have a positive and significant effect on the organization's performance in the banking sector in Makassar. Keywords : dynamic capability, marketing strategy, organizational performance, banking
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