The matching literature often recommends market centralization under the assumption that agents know their own preferences and that their preferences are fixed. We find counterevidence to this assumption in a quasi-experiment. In Germany's university admissions, a clearinghouse implements the early stages of the Gale-Shapley algorithm in real time. We show that early offers made in this decentralized phase, although not more desirable, are accepted more often than later ones. These results, together with survey evidence and a theoretical model, are consistent with students' costly learning about universities. We propose a hybrid mechanism to combine the advantages of decentralization and centralization. Published at The Journal of Political Economy under a new title, ``Preference Discovery in University Admissions: The Case for Dynamic Multioffer Mechanisms,'' available at https://doi.org/10.1086/718983 (Open Access).