Trade Unions on YouTube [electronic resource] : Online Revitalization in Sweden

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Tác giả: Jenny Jansson, Katrin Uba

Ngôn ngữ: ger

ISBN-13: 978-3030249144

Ký hiệu phân loại: 306.36 Systems of labor

Thông tin xuất bản: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019

Mô tả vật lý: XII, 160 p. 15 illus. , online resource.

Bộ sưu tập: Tài liệu truy cập mở

ID: 169082

"Trade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms to promote themselves and their activities today. A must-read for trade unions scholars and activists alike, this book illustrates how, in the age of digital media, there is more than one pattern towards trade union revitalization and each of them implies different communicative challenges."-Alice Mattoni, Associate Professor at the Department of Political and Social Sciences, University of Bologna, Italy This book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age. .
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