Drones and the Creative Industry [electronic resource] : Innovative Strategies for European SMEs

• Tác giả: Virginia Santamarina-Campos, Marival Segarra-Oña
• Ngôn ngữ: ger
• ISBN-13: 978-3319952611
• Ký hiệu phân loại: 658.514 Use of technology
• Thông tin xuất bản: Cham : Springer International Publishing : Imprint: Springer, 2018
• Mô tả vật lý: X, 163 p. 58 illus., 53 illus. in color. , online resource.
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 169390
• Chủ đề: 1. Culture-Economic aspects; 2. Digital media; 3. Industrial management; 4. Management; 5. Motion pictures; 6. Small business; 7. Innovation/Technology Management; 8. Cultural Economics; 9. Digital/New Media; 10. Film/TV Industry; 11. Small Business

Tóm tắt

This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. With contributions from experts representing varied interests throughout the creative industry, including academic researchers, software developers and engineers, it analyzes the needs of the creative industry when using civil drones both outdoors and indoors. The book also provides timely recommendations to the industry, as well as guidance for academics and policymakers.