Digital Peripheries [electronic resource] : The Online Circulation of Audiovisual Content from the Small Market Perspective

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Tác giả: Jakub Macek, Paul Stepan, Petr Szczepanik, Zahrádka Pavel.

Ngôn ngữ: ger

ISBN-13: 978-3030448509

Ký hiệu phân loại: 658 General management

Thông tin xuất bản: Cham : Springer International Publishing : Imprint: Springer, 2020

Mô tả vật lý: XI, 302 p. 16 illus., 13 illus. in color. , online resource.

Bộ sưu tập: Tài liệu truy cập mở

ID: 169590

This is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them. New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU. The European Commission's Digital Single Market (DSM) strategy, which was intended e.g. to remove obstacles to the cross-border distribution of audiovisual content, has triggered a heated debate on the transformation of the existing ecosystem for European screen industries. While most current discussions focus on the United States, Western Europe, and the multinational giants, this book approaches these industry trends and policy questions from the perspective of relatively small and peripheral (in terms of their population, language, cross-border cultural flows, and financial and/or symbolic capital) media markets. .
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