Symmetry-breaking is pivotal for controlling ferroelectric, ferroelastic and/or ferromagnetic functions of materials, which enables applications in sensors, memory devices, transducers or actuators. Commonly, ferroic phases emerge from descending symmetry-breaking, as the laws of thermodynamics dictate that the ordered low entropy phases form at low temperature, which limits practical applications of many materials at room temperature. Rare examples of ascending symmetry-breakings have been observed, but the driving force remains often unclear. Here, we report on a ferroelastic symmetry-breaking occurring at high temperature in a spin-crossover material, studied by magnetic, DSC and X-ray diffraction measurements. Our DFT calculations and our model, based on the Landau theory of phase transitions, explain how the cooperative thermal switching of the molecular spin state drives a ferroelastic symmetry breaking at high temperature, through a coupled Jahn-Teller distortion. Ferroelastic materials have rich properties, with important applications in memory, multifunctional and novel controllable devices. The electronic bistability in soft functional materials represents an important source of entropy gain, capable of overcoming the cost of symmetry-breaking entropy, which opens up new perspectives for stabilizing high-temperature and low-symmetry ferroic functions of advanced materials.