How safe is eating chicken?

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Tác giả: Donato Romano, Gianluca Stefani

Ngôn ngữ: eng

ISBN-10: 8884534968

Ký hiệu phân loại: 658 General management

Thông tin xuất bản: Firenze, Italy : Firenze University Press, 2006

Mô tả vật lý:

Bộ sưu tập: Tài liệu truy cập mở

ID: 175227

 Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors
  and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole. Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors
  and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.
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