Pop City

• Tác giả: Oh Youjeong
• Ngôn ngữ: eng
• ISBN-13: 978-1501730719
• ISBN-13: 978-1501730733
• ISBN-13: 978-1501730740
• Ký hiệu phân loại: 306.095195 Culture and institutions
• Thông tin xuất bản: Ithaca, NY Cornell University Press 20181215
• Bộ sưu tập: NCBI
• ID: 185165

Tóm tắt

This book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed to attract foreign tourists to their regions. By examining the process of cultural marketing, this book shows that places can be ?sold? just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities.