Hybridity, or the Cultural Logic of Globalization

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Tác giả: Marwan Kraidy

Ngôn ngữ: eng

ISBN-13: 978-1592131433

Ký hiệu phân loại: 306 Culture and institutions

Thông tin xuất bản: Philadelphia : Temple University Press, 2006

Mô tả vật lý:

Bộ sưu tập: Tài liệu truy cập mở

ID: 189337

The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture?called critical transculturalism?which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts.
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