eMarketing The Essential Guide to Marketing in a Digital World

• Tác giả: Rob Stokes
• Ngôn ngữ: eng
• ISBN-13: 978-0620565158
• Thông tin xuất bản: Minneapolis, MN : Open Textbook Library, 2018
• Mô tả vật lý: 1 online resource
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 191682
• Chủ đề: 1. Business; 2. Marketing

Tóm tắt

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice. Other important updates include: Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall. Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter. New Usability Design chapter. Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape.