Fundamentals of Global Strategy

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Tác giả: Cornelis A de Kluyver

Ngôn ngữ: eng

ISBN-13: 978-1453332870

Ký hiệu phân loại:

Thông tin xuất bản: [Place of publication not identified] Saylor Foundation 2012

Mô tả vật lý: 1 online resource

Bộ sưu tập: Tài liệu truy cập mở

ID: 191777

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent, and de Kluyver's Fundamentals of Global Strategy can help you illuminate these facts to your students. Fundamentals of Global Strategy poses the following questions for your students to analyze: What markets and/or regions should a company compete in and why? To what degree can and should products and services be standardized? Is it advantageous to adopt a more or less uniform market positioning worldwide? What value-added activities should it keep in-house, outsource, or relocate for competitive advantage? How can competitive responses be most effectively coordinated on a global basis?
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