Legal Aspects of Marketing and Sales

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Tác giả: Jethro K Lieberman, Don Mayer, George J Siedel, Daniel Warner

Ngôn ngữ: eng

ISBN-13: 978-1453343289

Ký hiệu phân loại:

Thông tin xuất bản: Minneapolis, MN : Open Textbook Library, 2012

Mô tả vật lý: 1 online resource

Bộ sưu tập: Tài liệu truy cập mở

ID: 191901

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders - and to their own lawyers.
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