Introducing Marketing

• Tác giả: John Burnett
• Ngôn ngữ: eng
• Thông tin xuất bản: [Place of publication not identified] BCcampus 2011
• Mô tả vật lý: 1 online resource
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 191993
• Chủ đề: 1. Business; 2. Marketing

Tóm tắt

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.