Comment: Main paper 30 pages. Appendix 31 pagesWe show that, depending on how the impact of omitted variables is measured, it can be substantially easier for omitted variables to flip coefficient signs than to drive them to zero. This behavior occurs with "Oster's delta" (Oster 2019), a widely reported robustness measure. Consequently, any time this measure is large -- suggesting that omitted variables may be unimportant -- a much smaller value reverses the sign of the parameter of interest. We propose a modified measure of robustness to address this concern. We illustrate our results in four empirical applications and two meta-analyses. We implement our methods in the companion Stata module regsensitivity.