Entrepreneurial Vernacular Developers' Subdivisions in the 1920s

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Tác giả: Carolyn S Loeb

Ngôn ngữ: eng

ISBN-10: 1421433281

ISBN-10: 1421433303

ISBN-13: 978-1421433288

ISBN-13: 978-1421433295

ISBN-13: 978-1421433301

Ký hiệu phân loại: 333.77 Urban lands

Thông tin xuất bản: Baltimore, Maryland : Johns Hopkins University Press, 2001

Mô tả vật lý: 1 online resource (1 online resource xvi, 273 pages) : , illustrations

Bộ sưu tập: Tài liệu truy cập mở

ID: 196389

Suburban subdivisions of individual family homes are so familiar a part of the American landscape that it is hard to imagine a time when they were not common in the U. S. The shift to large-scale speculative subdivisions is usually attributed to the period after World War II. In Entrepreneurial Vernacular: Developers' Subdivisions in the 1920s, Carolyn S. Loeb shows that the precedents for this change in single-family home design were the result of concerted efforts by entrepreneurial realtors and other housing professionals during the 1920s. In her discussion of the historical and structural forces that propelled this change, Loeb focuses on three typical speculative subdivisions of the 1920s and on the realtors, architects, and building-craftsmen who designed and constructed them. These examples highlight the "shared set of planning and design concerns" that animated realtors (whom Loeb sees as having played the "key role" in this process) and the network of housing experts with whom they associated. Decentralized and loosely coordinated, this network promoted home ownership through flexible strategies of design, planning, financing, and construction which the author describes as a new and "entrepreneurial" vernacular.
Includes bibliographical references (pages 215-258) and index.
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