From Media Hype to Twitter Storm

 0 Người đánh giá. Xếp hạng trung bình 0

Tác giả: P Vasterman

Ngôn ngữ: eng

ISBN-10: 9048532108

ISBN-10: 9462982171

ISBN-13: 978-9048532100

ISBN-13: 978-9462982178

Ký hiệu phân loại: 070.4 Journalism

Thông tin xuất bản: Baltimore, Maryland : Project Muse, 2020

Mô tả vật lý: 1 online resource (1 EPUB unpaged) : , illustrations

Bộ sưu tập: Tài liệu truy cập mở

ID: 197628

The word media hype is often used as rhetorical argument to dismiss waves of media attention as overblown, disproportional and exaggerated. But these explosive news waves, as well as - nowadays - the twitter storms, are object of scientific research, because they are an important phenomenon in the public area. Sometimes it is indeed 'much ado about nothing' but in many cases these media storms have play an important role in political issues, scandals and crises. Twitter storms sometimes ruin reputations within hours. Although different concepts are used, such as media hypes, news waves, media storms, information cascades or risk amplification, all the studies in this book refer to the same process in which key events trigger a chain of reactions and interactions, building up huge news waves in the media or rapidly spreading social epidemics in the social media. This book offers the first comprehensive overview of this important topic. It is not only interesting for scholars and students in media and journalism, but also for professionals in PR and communication, crisis communication and reputation management.
Includes bibliographical references and index.
Tạo bộ sưu tập với mã QR

THƯ VIỆN - TRƯỜNG ĐẠI HỌC CÔNG NGHỆ TP.HCM

ĐT: (028) 71010608 | Email: tt.thuvien@hutech.edu.vn

Copyright @2024 THƯ VIỆN HUTECH