BACKGROUND: Cancer is a major global health challenge, with breast cancer being the most common and serious health concern for women. It is widely recognized as the most frequently diagnosed cancer and a significant cause of mortality among women. OBJECTIVES: The objective of this study is to evaluate awareness and practices related to breast cancer. As well as, it also aimed to identify gaps in knowledge and practices to guide the development of effective education and training programs for improving awareness, early detection and prevention of breast cancer among women of reproductive age. MATERIALS AND METHODS: A cross-sectional study was conducted in an urban area over six months in 2024. Women aged 18-49 years were included, with a total sample size of 100. Data were collected using a structured, self-administered questionnaire focusing on socio-demographic factors, awareness of breast cancer risk factors, preventive practices and screening procedures. RESULTS: The study revealed that most participants (46, 46%) were aged 18-30 years, and 51 (51%) were married. A majority (56, 56%) belonged to the Hindu religion. The findings indicated that 55 (55%) of participants were aware of breast self-examination (BSE), 42 (42%) knew the recommended frequency for performing BSE, and 31 (31%) were aware of the appropriate age to start BSE. Only 36 (36%) of participants performed BSE regularly on a monthly basis, and 43 (43%) reported observing differences between their breasts during BSE. CONCLUSION: The identified gaps in awareness and the limited practice of BSE among participants highlight the importance of targeted educational efforts to enhance breast cancer awareness and promote primary prevention strategies.