Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact

• Tác giả: Francois Habryn
• Ngôn ngữ: eng
• ISBN-13: 978-3866448483
• ISBN: KSP/1000028159
• Ký hiệu phân loại: 658.812 Customer relations
• Thông tin xuất bản: Karlsruhe : KIT Scientific Publishing, 2012
• Mô tả vật lý: 1 electronic resource (XIX, 356 p. p.)
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 202203

Tóm tắt

The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly ""servitizing"" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.