Rating the Audience

• Tác giả: Ben Goldsmith, Mark Balnaves, Tom O'Regan
• Ngôn ngữ: eng
• ISBN-13: 978-1849664622
• Ký hiệu phân loại: 302.23 Media (Means of communication)
• Thông tin xuất bản: Bloomsbury Academic, 2011
• Mô tả vật lý: 1 electronic resource (288 p.)
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 204441

Tóm tắt

This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.