Special issue: Customer empowerment

• Tác giả: AndreasMeyer-Waarden Geyer-Schulz
• Ngôn ngữ: eng
• ISBN-13: 978-3731501787
• Thông tin xuất bản: Karlsruhe : KIT Scientific Publishing, 2014
• Mô tả vật lý: 1 electronic resource (170 p. p.)
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 204680

Tóm tắt

The second French-German workshop about Consumer Empowerment took place at the University of Karlsruhe (KIT) between January 10-11, 2013. Within the scope of consumer empowerment scientists discussed recent developments in this field and established cross-disciplinary coop- erations in their own fields of research.