We study reputation formation where a long-run player repeatedly observes private signals and takes actions. Short-run players observe the long-run player's past actions but not her past signals. The long-run player can thus develop a reputation for playing a distribution over actions, but not necessarily for playing a particular mapping from signals to actions. Nonetheless, we show that the long-run player can secure her Stackelberg payoff if distinct commitment types are statistically distinguishable and the Stackelberg strategy is confound-defeating. This property holds if and only if the Stackelberg strategy is the unique solution to an optimal transport problem. If the long-run player's payoff is supermodular in one-dimensional signals and actions, she secures the Stackelberg payoff if and only if the Stackelberg strategy is monotone. An application of our results provides a reputational foundation for a class of Bayesian persuasion solutions when the sender has a small lying cost. Our results extend to the case where distinct commitment types may be indistinguishable but the Stackelberg type is salient under the prior.