Market Basket Analysis Using Rule-Based Algorithms and Data Mining Techniques

• Tác giả: Marina Kholod, Nikita Mokrenko
• Ngôn ngữ: eng
• Ký hiệu phân loại: 543.8 Chromatography
• Thông tin xuất bản: 2024
• Bộ sưu tập: Metadata
• ID: 205562

Tóm tắt

The research identifies association rules that can inform marketing strategies and enhance operational efficiency. A structured methodology is applied to extract and interpret meaningful relationships within transactional data, emphasizing their implications for managerial decision-making. By demonstrating the potential of data mining to transform raw data into valuable business insights, this paper provides a framework for using analytical tools to improve customer engagement and competitive positioning.