Strategies for Tourism Industry : Micro and Macro Perspectives

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Tác giả: Handan Aydin, Murat Kasimoglu

Ngôn ngữ: eng

ISBN-13: 978-9535151340

Ký hiệu phân loại:

Thông tin xuất bản: Croatia : IntechOpen, 2012

Mô tả vật lý: 1 electronic resource (406 p.)

Bộ sưu tập: Tài liệu truy cập mở

ID: 205851

Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. That, in turn, creates a problem for mobilizing new ideas and receiving feedback from their environment. In this respect, the contributions of academics from international level together with the private sector and business managers are eagerly awaited on topics and sub-topics within Strategies for Tourism Industry - Micro and Macro Perspectives.
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