Customer Relationship Management and IT

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Tác giả: Danil Dintsis

Ngôn ngữ: eng

ISBN-13: 978-1838809126

Ký hiệu phân loại:

Thông tin xuất bản: London, UK : IntechOpen, 2020

Mô tả vật lý: 1 electronic resource (102 p.)

Bộ sưu tập: Tài liệu truy cập mở

ID: 208134

All of us enjoy individually specific service or a product that is delivered for us only. Customer relationship management (CRM) is the area of expertise that helps companies to work with customers based on their specific needs or requirements. To reach success CRM systems implement the most powerful math and IT tools such as statistical analysis, artificial neural nets, and graph systems. This book deals with the practical implementation and meta-analysis of CRM experience in various locations and business areas. The authors have produced a great book and provided meta-analysis of the latest CRM systems and a roadmap of their development. In the chapters, our readers will find descriptive analysis of CRM models, applied tools, and methods.
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