Emotion regulation is linked to adaptive psychological outcomes. To engage in such regulation, people must be motivated to do it. Given that people in different countries vary in how they think about unpleasant emotions, we expected motivation to decrease unpleasant emotions to differ across countries. Furthermore, given that emotion regulation strategies operate in the service of motivation, we expected people who are less motivated to decrease unpleasant emotions to use emotion regulation strategies less across countries. To test these predictions, we conducted two studies during the COVID-19 pandemic: Study 1 in 2020 (