Integrative Framing Analysis : Framing Health through Words and Visuals

• Tác giả: Viorela Dan
• Ngôn ngữ: eng
• ISBN-13: 978-0367889081
• ISBN-13: 978-1138046368
• ISBN-13: 978-1315171456
• ISBN-13: 978-1351694919
• Ký hiệu phân loại: 362.1014 Physical illness
• Thông tin xuất bản: New York, NY ; Abingdon, Oxon : Taylor & Francis, 2018
• Mô tả vật lý: 1 electronic resource (182 p.)
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 219508
• Chủ đề: 1. Communication studies; 2. Media studies; 3. Public health & preventive medicine

Tóm tắt

Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them-an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together.