Scholars and practitioners widely posit that listening to other people enhances efforts to persuade them. Listening may enhance persuasion by promoting cognitive processing, reducing defensiveness, and improving perceptions of the persuader. However, empirical tests of this widely theorized hypothesis are surprisingly scarce. We review the case for and against this hypothesis, arguing previous research has not sufficiently attended to reasons why listening may not enhance persuasion. We test this hypothesis using a preregistered, well-powered field experiment in which trained professional canvassers, acting as confederates, had ∼10 min video conversations with U.S. participants (