Representation matters: Exposure to advertisements featuring models with different skin shades affects body image, well-being and advertising effectiveness among South Asian Women in the UK.

• Tác giả: Fiona K Barlow, Nadia Craddock, Phillippa C Diedrichs, Monica Majumdar, Jade Parnell, Mal Sivapunniyan, Paul White
• Ngôn ngữ: eng
• Thông tin xuất bản: Netherlands : Body image , 2025
• Bộ sưu tập: NCBI
• ID: 220760

Tóm tắt

Racialised appearance ideals displayed in media and advertising imagery privilege white or light skin. Yet, little research has tested how white or light skin ideals in advertising influence body image. In this online experimental study, South Asian women in the UK (N = 194, M