Drones and the Creative Industry : Innovative Strategies for European SMEs

• Tác giả: Virginia Santamarina-Campos, Marival Segarra-Oña
• Ngôn ngữ: eng
• ISBN-13: 978-3319952611
• Ký hiệu phân loại: 658.514 Use of technology
• Thông tin xuất bản: Cham : Springer Nature, 2018
• Mô tả vật lý: 1 electronic resource (161 p.)
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 222596
• Chủ đề: 1. Economics; 2. Film, TV & radio; 3. Media studies; 4. Research & development management; 5. Small businesses & self-employed

Tóm tắt

This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. With contributions from experts representing varied interests throughout the creative industry, including academic researchers, software developers and engineers, it analyzes the needs of the creative industry when using civil drones both outdoors and indoors. The book also provides timely recommendations to the industry, as well as guidance for academics and policymakers.