Sustainable Tourism Marketing

• Tác giả: Eduard Cristobal-Fransi, Natalia Daries Ramón, Berta Ferrer-Rosell, Estela Marine-Roig, Eva Martin-Fuentes
• Ngôn ngữ: eng
• ISBN-13: 978-3039286829
• Thông tin xuất bản: Basel, Switzerland : MDPI - Multidisciplinary Digital Publishing Institute, 2020
• Mô tả vật lý: 1 electronic resource (204 p.)
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 223948

Tóm tắt

In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.