This study explores the economic value of Aleppo pine forests, a unique and threatened ecosystem in the border region of central Tunisia. These forests play a vital role in supporting small rural communities, but face increasing pressures and restrictions on their use. This research aims to assign a monetary value to forest conservation, considering the region's specific socio-economic context. Strategies for empowering local residents as key actors in developing sustainable cross-border initiatives are further investigated. Employing the contingent valuation method, a survey of 350 local residents and international users was conducted to assess their willigness to pay fo forest conservation efforts. Logistic regression analysis revealed that sociodemographic factors, such as monthly income and preferred payment method, significantly influence both and the likehood of participation. These findingd highlight the feasibility and importance of reconciling economic development with ecological sustainability in this critical region.