Why Use an NGO Partner for Your Public Awareness Campaign Instead of a PR Agency? Experience of the Recycling Linkages Program in Bosnia and Herzegovina

• Tác giả: Denis Obarcanin
• Ngôn ngữ: eng
• Ký hiệu phân loại: 914.97 Geography of and travel in Europe
• Thông tin xuất bản: World Bank, Washington, DC, 2012
• Bộ sưu tập: Tài liệu truy cập mở
• ID: 231485
• Chủ đề: 1. AWARENESS CAMPAIGN; 2. CONSUMER; 3. CONSUMER GOODS; 4. CONTRIBUTION; 5. CURRICULUM

Tóm tắt

 This paper focuses on a very familiar and important aspect of many advisory services projects - 'raising awareness.' There are many reasons for undertaking this activity
  some of the most common include marketing, while others may relate to educating the wider public on the availability of a new public good or service - e.g., alternative dispute resolution, household recycling, etc. The question posed in the title of this paper is of particular significance for those operating in challenging environments where the marketing and advertising industry is still in its infancy.