In the book are presented studies of 18 renowned researchers focussing on the verbal aspects of everyday magic, placing in the centre the richest and most poetic manifestation of verbal magic - the charm or incantatio. Incantations are in Europe well spread folklore genre, which contain very old magical elemrnts. The book covers wide spectrum of regions, from United Kingdom to Russia and Iran, and includes also Slovenia. The researchers have devoted their attention to phenomenological and theoretical studies of incantatio, and have discussed various topics, from the origin of charms and ancient European magical practices, to the receptions and diffusions of different types of charms.