Tác giả: Christian Fuchs
Ngôn ngữ: eng
ISBN: 2016. While these two giants control more than 66% of all online advertising revenues complex legal company structures have minimised their tax liabilities. This extended policy report considers where they should be taxed and where the value of their activities is actually created. It argues that tax paid by those platforms should be levied in the country where platform users are located when they click on or view an advertisement. Furthermore, the report examines the practical steps needed to ensure transparent accounting of taxed transactions in order to avoid long term negative effects for media and democracy. Considering counter-arguments the author makes the case for an online advertising tax alongside a public service Internet strategy that could support other viable platforms and counter the dangers of duopoly or oligopoly and the high risks of financial bubbles in a world where advertising is the Internet's dominant business model."ISBN-13: 978-1911534938ISBN-13: 978-1911534945ISBN-13: 978-1911534952ISBN-13: 978-1911534969ISBN: book23
ISBN: 2016. While these two giants control more than 66% of all online advertising revenues complex legal company structures have minimised their tax liabilities. This extended policy report considers where they should be taxed and where the value of their activities is actually created. It argues that tax paid by those platforms should be levied in the country where platform users are located when they click on or view an advertisement. Furthermore, the report examines the practical steps needed to ensure transparent accounting of taxed transactions in order to avoid long term negative effects for media and democracy. Considering counter-arguments the author makes the case for an online advertising tax alongside a public service Internet strategy that could support other viable platforms and counter the dangers of duopoly or oligopoly and the high risks of financial bubbles in a world where advertising is the Internet's dominant business model."
ISBN-13: 978-1911534938
ISBN-13: 978-1911534945
ISBN-13: 978-1911534952
ISBN-13: 978-1911534969
ISBN: book23
Ký hiệu phân loại: 336.278 Taxes on products, services, industries
Thông tin xuất bản: London : University of Westminster Press, 2018
Mô tả vật lý: 1 electronic resource (102 p.)
Bộ sưu tập: Tài liệu truy cập mở
ID: 235101 Tạo mục trích dẫn